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We run Meta adsbuilt to pay for themselves.
We work out what you can afford to spend to win a customer, then build and manage your ads around that number.
20 minutes to discuss your business and see whether we’re a good fit.
Baby-products case: ad cost per purchase fell from €29 to €9 over 7 months.
See the case study
Example ad
Case studies (under NDA)
Results from our work
Real figures from client work – brand names are under NDA.
For online shops and service businesses.
Baby products · Online shop
€29 → €9
Ad cost per purchase · over 7 months
We tested new ads, translated product catalogues and expanded into new European markets.
The cost per purchase fell while the advertising budget grew.
Read the case studyCommercial property · Enquiries
235 enquiries
January 2026 · £10.54 in ad spend per enquiry
We set up enquiry tracking and focused the campaigns on stronger regions.
Read the case studyHaircare · Online shop
We stopped ads that were losing money.
The account we reviewed, per order by Meta’s count:
- Ad cost
- −$118
- Sales revenue
- +$50
- Loss before product costs
- −$68
We compared Shopify sales with the ad account and switched off ads that cost more than the sales could cover.
Ads that lost $27,000 of margin in 8 weeks were switched off.
Read the case studyOur approach
How we decide what you can spend
We use your selling price, costs and sales history to work out what you can afford to spend to win a customer. That gives us a target for testing and managing your ads.
For enquiries, we also look at how many become paying customers.
Example: what a €100 order leaves for advertising
- Sales revenue, excluding VAT
- €100
- Product, delivery and payment costs
- −€60
- Left before advertising
- €40
Ad spend per order has to stay well below this, so each order still covers your overheads and profit.
Illustrative first-order calculation. Repeat purchases are excluded.
How we work
What working with us looks like
01
Review
On a first call we check we’re a good fit. Then we review your account and show you what needs fixing.
02
Plan with you
We set the goals and budget with you, check the tracking and prepare the campaigns. Nothing goes live without your approval.
03
Manage
We test ads, audiences and offers and move spending towards what works.
04
Report
Weekly written updates and a monthly review of the results and next steps.
Before we start, we settle who supplies images and video, who writes and edits the ads, and what tracking work is included. Our written proposal sets out the work, the fees and who does what.
Ad management starts with a 4-month commitment.
Account reviews
Choose a review
Free account review
For businesses considering us to manage their ads.
We review the last 90 days, identify 3 main problems and explain the first fixes. If we can help, we also propose ongoing management.
Usually for businesses spending €2,000+ a month on ads, with €300,000+ in annual revenue. We confirm suitability on the first call.
Paid account audit
A PDF report in 7 days, fixes in priority order and a call to discuss the findings.
We check tracking, campaigns, ads, wasted spend, competitors’ ads and the sales needed to break even. Use the findings with us, your own team or your current agency.
If you sign up for ad management within 30 days of the results call, the full audit fee comes off your first invoice.
About us
Meet the founders
Dmitrijs
Co-founder · Finance
5+ years as a CFO for small and medium-sized businesses and start-ups. Dmitrijs reviews costs and pricing to work out what the business can afford to spend to win a customer.
Nikita
Co-founder · Meta advertising
A Meta Certified Media Buying Professional with 6 years of experience running Facebook and Instagram ads. Nikita spent 3 years at Meta as a Meta Marketing Pro before working as a senior performance marketer at an agency.
Meta Certified Media Buying Professional
Let’s see whether we’re a good fit
20 minutes to discuss your business, what you’ve tried and the next step.
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