Real numbers before and after.
Brand names – kept private.
Everything here is real work on real accounts. Brand names, domains and creatives are hidden by NDA. The numbers are not.
01 · Meta · Ecommerce
$118 to get a $50 order
A settled account with steady spend. We matched Meta with Shopify sales – real ROAS was 0.48× while break-even was 1.7×. We stopped $27k of losing spend.
Real ROAS
Cost per order
Campaigns running
02 · Meta · Ecommerce
From 1.4× ROAS to a steady 4× in 7 months
Started with €400/day in Eastern Europe. A breakthrough creative with 5.0 ROAS → scaled to Italy, Germany and Scandinavia with local catalogs.
Purchase ROAS
Cost per purchase
Cost per Initiated Checkout
03 · Meta · Lead Generation
From 30 to 1,319 enquiries. Cost per lead −72.9%
Tracking audit + data-driven geo targeting. January peak: 235 leads at £10.54 on £70/day budget. Reports turned into a real story for the board.
Enquiries
Cost per lead
CTR