riga.daily Morning in the old town ☕
SsncadsSponsored · Feed
5.2K3863K
1,284 likes
sncads Care that fits your rhythm.
A considered product. A clear offer.
Learn moreNnordform.lv
Facebook and Instagram adsthat work for your business economics
We count payback on your margin – not clicks.
The first account review is free.
Example campaign metrics
Why us
Three things success stands on
01
Meta Ads only
We are experts in one discipline.
02
We work through business economics
We look at margin, average order value and LTV – not a pretty in-app ROAS.
03
Ads with a business mindset
6 years in Meta Ads plus hands-on commercial and financial management experience.
Niches we work in
Case studies (under NDA)
Examples of our work
Short and clear: where they started, what we changed, what changed for them.
E-commerce · Haircare
$27,000
of losing spend stopped
Before
An order cost $118 while the average order value was $50.
What we fixed
We matched Meta data with real Shopify sales and turned off everything in the ads that was not making money.
Losing spend stopped in 8 weeks.
E-commerce · Baby products
1.4× → 4.0×
ROAS
Before
Ads were stuck at 1.4× ROAS and did not scale well.
What we fixed
We rebuilt the creative concept and the campaign testing structure.
Steady 4× ROAS on key markets.
Lead Generation · Commercial property leasing
30 → 1,319
enquiries
Before
30 enquiries a month and broken tracking data.
What we fixed
We started with an analytics audit, fixed tracking and rebuilt Meta Ads.
Cost per lead down 72.9%.
How we work
Four steps
One process: audit, setup, optimization and clear reporting.
01 / 04
Audit
We check tracking, campaigns and creatives. You get growth points and a priority action plan.
Account audit
Spend
$41 800
Revenue
$58 500
ROAS
1,4×
Cost / order
$118
Revenue
Spend
- Tracking mismatch
- 3 campaigns overspending
- Creative fatigue · 14 days
02 / 04
Setup
We set up tracking and the ad infrastructure. Campaigns are built around your goals and business economics.
Tracking infrastructure
Meta Ads
campaigns
Pixel / CAPI
server-side
Website / Shopify
checkout
CRM / Analytics
attribution
Events
Viewok
Add to cartok
Purchaseok
Leadok
Qualified leadok
03 / 04
Optimize
We test creatives, audiences and offers. We scale what brings results.
Creative testing
CreativeCTRCost / orderROAS
Creative 011,2%$962,1×
Creative 02winner2,4%$524,0×
Creative 030,9%$1411,3×
ROAS trend
1,4× → 2,1× → 3,0× → 4,0×
04 / 04
Report
Every week we show changes and results. Every month – ad economics and the next tests.
Monthly report
Revenue
$212 400
Ad spend
$53 100
ROAS
4,0×
Orders / leads
139
What changed
Rebuilt campaign structure
What worked
UGC creatives · broad audiences
Next tests
New offer · LTV audiences
Let's see where Meta Ads is losing money
20 minutes · Google Meet
We open the ad account, find the leak points and show what to change first so ads can be scaled.
Mini audit
Spend
$41,800
ROAS
1.4×
CPA
$118
Tracking
has errors
Spend / revenue
SpendRevenue
- Tracking mismatch
- 3 campaigns overspending
- Creatives losing performance
CTR ↓ 23% in 14 days
What you take away
- 01We find 2–3 leak pointsWhere money or data is being lost right now.
- 02You see what blocks growthAds, site, offer, analytics – we separate one from another.
- 03You get a plan of first changesWhat to fix and test first.
Audit sample
A map of where money is lost
We match the ad account with real sales, find leak zones, calculate the break-even point and give a list of first fixes. Client names and original reports stay under NDA.
NDA · EU · ecommerce · Meta + Shopify
- Spend / 30 days
- €8,218
- Of which, no orders
- €2,968
- Found in the audit
- €1 returned €0.33
Found through the ad account audit and reconciliation with Shopify sales.
What we found
- 01The brand ads competed against themselves, increasing costs
- 02Some campaigns brought no orders in 60 days but kept spending money
- 03Made a plan to double sales without increasing the budget
What we do next
- 01Match Meta with real sales and calculate the break-even point.
- 02Remove audience overlap and campaigns with no orders.
- 03Build a plan to double sales without raising the budget.
More about us
Two founders. Two focuses
One runs the ads and the day-to-day work. The other runs the business side and keeps the numbers honest.
Dmitrijs
CCO / numbers and business side
5+ years as a part-time CFO for small businesses and startups. Handles the business side, client relationships, pricing, and unit economics.
Nikita
Meta / ads
6 years running Meta ads for e-commerce brands in the EU. Handles ad strategy, execution and quality checks. Before SNC – 3 years at Meta as a Meta Marketing Pro, then senior performance marketer at an agency.
6 quick questions
Leave a request
Answer a few questions so we can see if we are a good fit and come to the call prepared.